I continued the analysis in the same material, delved into digital presence and communication. The dataset provides an overview of companies’ online presence, including websites, email addresses and phone numbers. Understanding the digital landscape is critical in today’s business environment. For example, companies like “Boston Chinatown Tours” and “Interactive Construction Inc.” are websites that provide opportunities for digital marketing, customer engagement and e-commerce. Evaluating the effectiveness of these online platforms and optimizing them for user experience can improve business visibility and customer engagement. In addition, a critical aspect is the analysis of contact information such as email addresses and phone numbers, which play an important role in communication strategies. Companies such as “Eye Adore Threading” and “Alexis Frobin Acupuncture” have multiple points of contact to ensure accessibility to potential clients. Using data-driven communication strategies such as email marketing or SMS campaigns can improve customer engagement and retention. Examining the “Other Information” field to indicate whether the business is “minority” or “immigrant” can affect marketing stories. Incorporating these aspects into digital communication can have a positive impact on different target groups, fostering a sense of community and inclusion.